Case Studies

Over 16 years, I built the Internal Communications function from the ground up — starting with the launch of the company’s first intranet and evolving into a strategic partner across departments, executive leadership, and global teams.

From day one, I introduced tools, processes, and creative campaigns that transformed how the company communicated internally. I supported everything from onboarding and recruitment to leadership presentations, training and development initiatives, corporate responsibility programs, and client-focused projects — always with a strong focus on visual impact, clarity, and consistency.

When the company restructured, I transitioned into the CRM unit and completely redesigned their internal communications approach — creating scalable workflows, branded templates, and a streamlined delivery system that handled over 60 comms per month.

Throughout, I consistently received exceptional feedback from senior leaders, clients, and employees. My work was known for its wow factor, professional finish, and extraordinary attention to detail — often praised for turning even the simplest message into something impactful and memorable.

The two case studies below reflect that journey — and the creative, strategic, and human-centred approach I brought to every project.

Case Study 1: Building an Internal Communications Department & Launching a Global Intranet

 

Client: Arvato
Timeline: October–December 2007

Role: Internal Communications Specialist & Intranet Designer

Tools: SharePoint, Adobe Creative Suite, PowerPoint, Windows Movie Maker, iMovie

Skills: Creativity, Campaign Strategy, Storytelling, Branding Alignment, Stakeholder Engagement

The Challenge

When I joined Arvato, there was no Internal Communications Department in place. My first task? Build it from the ground up—and launch a brand-new intranet by Christmas.

The Solution

Leveraging a web design course I had previously completed, I took full ownership of the intranet project. I quickly learned SharePoint and designed a modern, user-friendly platform that reflected the company’s brand and made global communication seamless.

To ensure a successful rollout, I created a multi-phase internal launch communications campaign:

  • Slogan + 5 Teaser Taglines: Featuring five employees from each of the company’s global offices, the teasers built buzz while reflecting the company's international culture.
  • Posters & Launch Collateral: Designed visual materials to highlight key features and promote engagement on launch day.

This not only introduced the intranet but made it a tool employees were excited to use.

The Outcome

  • Launched on time in under three months.
  • The campaign was well-received and generated excitement across global locations.
  • Engagement increased due to the localized approach and employee involvement.
  • Post-launch, I continued to manage and expand the intranet by meeting with department leads, developing tailored team areas, and turning the platform into a central hub for communication, collaboration, and knowledge sharing.

Related Projects: Expanding the Role of Internal Communications

Client: Arvato
Timeline: 2008-2017

Role: Internal Communications Lead & Intranet Designer

Tools: SharePoint, Adobe Creative Suite, PowerPoint, Windows Movie Maker, iMovie, Powtoons

Skills: Creativity, Campaign Strategy, Storytelling, Branding Alignment, Stakeholder Engagement

Following the successful launch of the intranet and the establishment of a centralised Internal Communications function, I led or supported several key initiatives that extended our communication tools, strengthened employee engagement, and elevated the visual identity of internal messaging. These projects reflect the growing scope of my role and the trust I built across departments.

Email Communications Strategy

Streamlined email communications by embedding branded, visually engaging graphics that linked to intranet content—boosting engagement and message retention.

Multi-Format Content Support

Collaborated with leadership to design executive presentations, town hall visuals, videos, and branded materials—ensuring consistency across all internal assets.

Arvato TV: Internal Video Series

Led design and launch of Arvato TV internal training video series—increasing engagement through innovative format, branding, and video editing.

“Do the Right Thing” Compliance Campaign

Partnered with Security & Compliance to create a data protection campaign, producing Powtoon animations with “angel vs. devil” scenarios that made complex practices engaging and memorable—earning excellent feedback from both the Project Manager and client.

ACORN: Corporate Responsibility Launch

Led design and communications for ACORN (Corporate Responsibility Network), supporting charity partnerships and volunteering initiatives that fostered employee community engagement.

Digital Screens Network

Managed content strategy and design for company-wide digital display screens, delivering timely, engaging, and brand-consistent updates across offices.

Case Study 1 - Final Note

These projects demonstrate how Internal Communications evolved from basic email updates into a multi-channel, design-led function that supported culture, engagement, learning, compliance, and business goals across a global workforce.

Case Study 2: Streamlining Internal Communications for CRM Business Unit

 

Client: Arvato/Majore/Teleperformance – CRM Division
Timeline: 2017-2024
Role: Internal Communications Specialist
Tools: Google Workspace (Sites, Forms, Sheets, Groups), Adobe Creative Suite, PowerPoint, Windows Movie Maker, Powtoons, Canva

Skills: Process Design & Optimization, Workflow Automation, Content Planning & Scheduling, Scalable Communication Systems, Brand Consistency, Stakeholder & Cross-Functional Collaboration, Visual Communication, Time Management In High-Volume Environments.

Background

In 2017, Arvato underwent a major restructuring. Several departments were dissolved, and the CRM unit—focused solely on our largest client, a global internet provider—became the central business area. With no dedicated Internal Communications resource, HR had been handling employee communications ad hoc.

I was invited to move into the CRM division and take over Internal Communications from HR. Although I remained within the same company, the change felt like joining an entirely new organization: the audience was larger, the volume of requests had increased significantly, and the communication challenges were more complex.

The Challenge

Internal communications were inconsistent, unbranded, and difficult to manage:

  • Messages were sent via email with no formatting or brand alignment.
  • Multiple emails were sent simultaneously or overlapped, creating confusion.
  • There was no central system to track, prioritize, or schedule communications.
  • Communications were created without a shared format, tone, or strategy.

My goal was to professionalise internal comms, improve efficiency, and bring clarity and consistency to how employees received information—while working part time (3 days/week).

The Solution

To manage increasing demand and ensure consistent, quality and effective communications, I implemented two core solutions:

1. A Structured Request System

I created a Google Form to standardise how managers and team leads submitted communication requests. The form captured key details:

  • Audience and department
  • Message content and format
  • Desired delivery date and time

The form responses automatically populated a Google Sheet that I designed with colour coding and categorisation for easy tracking by department, type, and urgency.

To streamline delivery, I also created Google Groups by location, allowing me to target communications efficiently without manually managing distribution lists.

This system allowed me to manage and deliver an average of 60 internal communications per month—while working part time.

2. Branded Communication Templates

I developed a full suite of branded templates using the company’s visual identity. Each type of message (HR, Recruitment, Training, Wellbeing, Engagement, etc.) was given a distinct colour and design style, making it instantly recognizable and consistent across the organization.

This improved the visual quality and professionalism of all employee communications. It also reduced the time needed to produce content, since I could quickly adapt templates rather than starting from scratch each time.

The Outcome

  • Successfully transitioned Internal Communications from a fragmented, HR-led process to a centralised, strategic function

  • Designed and implemented scalable systems and branded templates to streamline communication workflows

  • Delivered 60+ high-quality communications per month while working part-time

  • Improved message clarity and reduced email overload across the organisation

  • Elevated brand consistency and visual impact across all internal messaging

  • Received strong positive feedback from senior leadership and the client for design quality and effectiveness

Significant Projects During the CRM Period

After moving into the CRM unit, I led a series of impactful projects that enhanced recruitment, supported wellbeing, and improved internal engagement—reflecting the broader scope of my role and continued trust from leadership.

Recruitment Communications 

Led design and delivery of recruitment communications, including a dynamic onboarding video "Welcome to Majorel", “Refer a Friend” campaigns, and “Internal Opportunities/Role Spotlight” series—enhancing engagement, referrals, and internal mobility.

* Additional examples available upon request

Wellness Communications

Designed and delivered targeted wellbeing communications, including the local rollout of the Feel Good Global Program, launch of tailored mental health support program (MeFirst/MeFirst Plus) specifically for the Content Reviewers team and three tailored monthly wellness newsletters—boosting engagement, participation, and awareness.

* Additional examples available upon request

Employee Recognition & Learning Communications

Designed and delivered internal campaigns promoting employee recognition and professional development, including Employee Core Awards (launch visuals, nomination explainers, reminders, and winner announcements) and branded Learning & Development materials such as the Training Brochure and Learning Lab Quarterly Report.

* Additional examples available upon request

Feel Good Program – Engagement Campaigns

Led design of dynamic communications and video campaigns for the Feel Good Program’s Engagement track - one of the program’s most active areas, including location-specific content, event promotions, and global recruitment of Feel Good Ambassadors—boosting visibility and employee participation.

Click on the image to view the video -->

* Additional examples available upon request

Graphic Feel Good Engagement Email Communications

* Additional examples available upon request

Case Study 2 - Final Note

These projects highlight how Internal Communications became a structured, high-performing function within the CRM unit—driven by process, design, and clarity. From recruitment and wellbeing to learning and recognition, every campaign was crafted to connect employees, strengthen culture, and support business needs with consistency and impact.